Advertising for a Holiday on Tenerife

Task:
On this page you can find two examples of current advertising for a holiday on Tenerife.
1. Evaluate the advertising text and the placard. The following questions will guide you: How are tourists attracted? With which "attractions" do text and picture allure? Do you feel attracted by this marketing strategy? If yes, why? If not, why not?

Advertising for Tenerife from the tourism webpage "www.alegria.com": "Tenerife is the big brother of the island chain, forming the province of the same name, along with the Islands of La Gomera, La Palma and El Hierro. It shares, with the other islands, one of the most pleasant and mildest climates in the world, and is the holiday destination for four million visitors a year. Under the attentive gaze of El Teide, the highest mountain in Spain, and with the sea as an ever-present background, the most significant feature of Tenerife is the wealth and diversity of its landscape and micro-climates. This is an island with a varied list of native species of flora and fauna and several distinct topographies. 45% of the total area of the Island is under some form of protection. This includes the Teide National Park, the Corona Forestal Nature Park and the Anaga and Teno Rural Parks." (TenerifeOnLine.com)